Bynx Underpins Fleet Renting’s Integrated Mobility Offering in Mexico

Bynx Underpins Fleet Renting’s Integrated Mobility Offering in Mexico

Mexico-based Fleet Renting has selected Bynx as its technology partner for a new generation of integrated vehicle mobility solutions.

Fleet Renting is answering the challenge to be one of the first complete and integrated mobility service providers for corporate and private customers in Mexico. It selected bynxFLEET and Bynx’ rapid implementation approach bynxGO, as its dedicated fleet and mobility management platform. bynxGO delivers a highly secure, hosted solution super quick in comparison to traditional implementations.

bynxFLEET was selected to

underpin Fleet Renting’s business because of its dedicated capability in fleet, vehicle leasing and rental management.

Fleet management software for smart mobility management

The solution provides Fleet Renting with access to the full range of modules, applications, tools and dashboards available within bynxFLEET without the need to host the solution in-house, which is important for a start-up company as it saves valuable time and money.

Mexico is an emerging market with a young population, and one of the most important economies in the world (the 15th largest). The potential for business growth for Fleet Renting is excellent. As a result, the company is focusing on total mobility rather than purely financing vehicle acquisition, which is what customers are demanding.

Fleet Renting’s target customer base is large multinational corporates, including: healthcare, pharmaceuticals, energy, food and beverages that typically run fleets of 500-1000 vehicles.

“Drivers want the freedom of full mobility and it wasn’t being offered two years ago when we started the company.” Explains Luis Cuenca, managing director, Fleet Renting. “We’ve developed three primary offerings for customers that truly addresses their pain-points and makes running a corporate fleet value-adding and cost-effective.

Helping corporate customers save money on transport

Cuenca cites the situation in the federal republic in 2016 concerning pollution. Mexico has some of the most heavily polluted city and urban areas in the world so the government legislated to restrict transportation in and out of Mexico City on certain days of the week.

“It had a big effect on corporates.” Cuenca explained. “They were paying for mobility seven-days-a-week but because of the restrictions only benefiting from two days for business purposes.”

Firstly, Fleet Renting helps customers design the fleet, based on vehicle usage, how appropriate a model is to the purpose of the fleet and what other services are needed to offer complete mobility. This appears to be more important to customers than how much the service costs.

The company then offers access to the best technology to manage the fleet, including telematics, so customers can better plan maintenance and minimize vehicle downtime, plus work around any legislated restrictions, such as those that were mandated in 2016.

Fleet Renting provides a good and easy-to-use service for replacement vehicles, which means drivers are never without transport.

“And last, but by no means least,” explains Cuenca, “we engage with third-party mobility providers to offer customers as many options as are available, such as car sharing, car rides, transport schemes, access to alternative modes of transport (eBikes and so on) so drivers are never stuck.”

“We chose Bynx because in bynxFLEET we found the SAP of the mobility world. Whereas SAP was developed for manufacturing, bynxFLEET has been designed specifically for fleet and mobility management. It covers the whole process, which would be difficult for us to do using different products and it enables us to provide the right answer to our customers at the right moment.”

Fleet Renting is set to become a new driving force in vehicle and mobility management in the LatAm region. Bynx is proud to have been chosen as the innovator’s technology partner.


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